{"id":8235,"date":"2020-07-31T22:39:44","date_gmt":"2020-07-31T20:39:44","guid":{"rendered":"https:\/\/www.iisfloriani.edu.it\/storico\/?page_id=8235"},"modified":"2024-10-06T13:15:44","modified_gmt":"2024-10-06T11:15:44","slug":"servizi-commerciali-opzione-promozione-commerciale-e-pubblicitaria","status":"publish","type":"page","link":"https:\/\/www.iisfloriani.edu.it\/storico\/istituto\/indirizzi-di-studio\/servizi-commerciali-opzione-promozione-commerciale-e-pubblicitaria\/","title":{"rendered":"Servizi Commerciali &#8211; Opzione Promozione Commerciale e Pubblicitaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8235\" class=\"elementor elementor-8235\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e5820c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e5820c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c59b4c\" data-id=\"7c59b4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6411918 elementor-widget elementor-widget-image\" data-id=\"6411918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"204\" height=\"160\" src=\"https:\/\/www.iisfloriani.edu.it\/storico\/wp-content\/uploads\/2020\/08\/bottone_indirizzo05_grafico.png\" class=\"attachment-large size-large wp-image-9610\" alt=\"\" srcset=\"https:\/\/www.iisfloriani.edu.it\/storico\/wp-content\/uploads\/2020\/08\/bottone_indirizzo05_grafico.png 204w, https:\/\/www.iisfloriani.edu.it\/storico\/wp-content\/uploads\/2020\/08\/bottone_indirizzo05_grafico-180x141.png 180w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-def2551\" data-id=\"def2551\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f6051 elementor-widget elementor-widget-toggle\" data-id=\"03f6051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4151\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4151\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">A chi \u00e8 rivolto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4151\"><h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #113989; text-align: center;\"><span style=\"color: #4bb9f7; font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Attitudini, interessi e motivazioni personali coerenti con il profilo professionale<\/strong><\/span><\/h3><p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong><span style=\"color: #424242;\">Per affrontare con successo questo percorso di studi \u00e8 utile essere ordinati, precisi e attenti, particolarmente analitici in quello che si fa. Possedere capacit\u00e0 intuitive e creative, di ragionamento e di organizzazione. Saper lavorare in team.<\/span><\/strong><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4152\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4152\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Obiettivi del percorso<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4152\"><h3><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt; color: #4bb9f7;\">Obiettivi, attivit\u00e0, competenze<\/span><\/strong><\/h3><p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">Al termine del percorso l&#8217;allievo\/a il grafico pubblicitario\u00a0conseguir\u00e0 i risultati di apprendimento specificati in termini di competenze:<\/span><\/p><ul><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">conoscere gli elementi di progettazione visuale grafica, le tecniche di impaginazione di testi e di immagini;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">eseguire le composizioni di stampati pubblicitari;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">utilizzare gli strumenti per la fotografia pubblicitaria;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">conoscere le tecnologie delle produzioni visive tradizionali e sa produrre messaggi visivi correnti con le strategie comunicative d\u2019azienda.<\/span><\/li><\/ul><p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">Inoltre sapr\u00e0 :<\/span><\/p><ul><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">conoscere e utilizzare programmi informatici e collaborare nel gestire il sistema informativo delle aziende;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">organizzare eventi di promozione;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">utilizzare due lingue straniere;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">individuare i differenti tipi di strutture aziendali;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">collaborare nelle attivit\u00e0 dell\u2019area commerciale e dell&#8217;area marketing (promozione dei prodotti);<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\">conoscere e saper utilizzare gli strumenti per il controllo della qualit\u00e0.<\/span><\/li><\/ul><p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #424242;\"><em>Per conoscere le competenze di base e tecnico\/professionali acquisite al termine del percorso visionare i file allegati a fine pagina.<\/em><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4153\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4153\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quadro orario<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4153\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4153\"><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Il presente quadro orario \u00e8 quello definito dalla riforma degli istituti Professionali del 2017 e deliberato dal Collegio dei docenti.<\/span><\/p><table cellspacing=\"0\" cellpadding=\"0\"><tbody><tr><th scope=\"col\" valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Discipline<\/span><\/th><th scope=\"col\" align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">I<\/span><\/th><th scope=\"col\" align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">II<\/span><\/th><th scope=\"col\" align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">III<\/span><\/th><th scope=\"col\" align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">IV<\/span><\/th><th scope=\"col\" align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">V<\/span><\/th><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Italiano<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Storia e Geografia<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1+1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Inglese<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Matematica<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">4<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Diritto ed Economia<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Scienze motorie<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Religione<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Tecniche dell&#8217;Informazione e della Comunicazione<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2(2*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2(2*)<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Scienze integrate &#8211; Fisica<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2(1*)<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Scienze Integrate- Scienze Naturali<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Tecnica Professionale dei Servizi Commerciali\/Pubblicitari<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">6(3*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">6(3*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">9(3*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">9(2*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">9(2*)<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Seconda Lingua<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">3<\/span><\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Economia Aziendale<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Laboratorio di\u00a0espressione grafico &#8211; artistiche<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">1(1*)<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr class=\"tdalt\"><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Tecniche di Comunicazione e Relazione<\/span><\/td><td align=\"center\">\u00a0<\/td><td align=\"center\">\u00a0<\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">2<\/span><\/td><\/tr><tr><td valign=\"top\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">TOTALI<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">32<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">32<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">32<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">32<\/span><\/td><td align=\"center\"><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">32<\/span><\/td><\/tr><\/tbody><\/table><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\"><em>Tra parentesi le ore di laboratorio<\/em>\u00a0* Le ore indicate sono riferite alle attivit\u00e0 di laboratorio in compresenza.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4154\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4154\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Prospettive post diploma<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4154\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4154\"><ul><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Sbocchi lavorativi nell&#8217;ambito Commerciale Opzione Promozione Commerciale e Pubblicitaria:<\/span><\/strong><\/span><ul><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">impiego presso agenzie pubblicitarie e di marketing;<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">impiego presso studi fotografici e tipografici (editoria e stamperia);<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">impiego presso imprese artigianali e industriali;<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">attivit\u00e0 di impresa;<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">attivit\u00e0 legate alla realizzazione di prodotti multimediali;<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">impiego nelle amministrazioni pubbliche;<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">insegnamento tecnico \u2013 pratico negli istituti professionali.<\/span><\/strong><\/span><\/li><\/ul><\/li><\/ul><p><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">E\u2019 in ogni caso da segnalare che Bergamo gode di importanti industrie grafiche e che Milano \u00e8 il cuore della comunicazione pubblicitaria in Italia.<\/span><\/strong><\/span><\/p><ul><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Possibilit\u00e0 di proseguire gli studi in ambito universitario, in particolare presso le facolt\u00e0\u00a0 Economico \u2013 Commerciale, Scienze dell\u2019Organizzazione (presente a Monza presso ex Ospedale San Gerardo), Marketing e Comunicazione, Sociologia, Scienze Giuridiche, Scienze Politiche\u00a0 e Scienze del Turismo.<\/span><\/strong><\/span><\/li><li><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Possibilit\u00e0 di partecipare a tutti i concorsi banditi dagli enti pubblici sia centrali sia periferici per i quali \u00e8 richiesto un diploma di stato.<\/span><\/strong><\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4155\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-4155\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Cosa ti offriamo<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4155\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-4155\"><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Un ambiente accogliente e dinamico .<\/span><\/p><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Un personale qualificato e attento ai bisogni degli studenti .<\/span><\/p><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">La progettazione e la realizzazione di:<\/span><\/p><ul><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">attivit\u00e0 di accoglienza;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">percorsi di educazione alla salute;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">attivit\u00e0 di monitoraggio, diretto a favorire l&#8217;inserimento e l\u2019inclusivit\u00e0 anche mediante l\u2019intervento di esperti esterni (es. lo psicologo);<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">interventi didattici e percorsi formativi individualizzati , diretti a favorire l\u2019inserimento e la formazione degli studenti diversamente abili;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">attivit\u00e0 di supporto allo studio, mediante corsi di recupero o lezioni a piccoli gruppi;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">\u00a0interventi formativi e di supporto, volti all\u2019integrazione scolastica e\u00a0 al successo formativo degli studenti stranieri;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">stages professionali relativi all\u2019indirizzo di studi;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">percorsi flessibili tra scuola e formazione per l\u2019acquisizione di competenze spendibili nel mondo del lavoro;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">attivit\u00e0 sportive;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">uscite didattiche di uno o pi\u00f9 giorni in Italia e all\u2019estero, volte sia a\u00a0 favorire e sviluppare le conoscenze culturali e linguistiche sia ad acquisire le capacit\u00e0 relazionali e di adattamento.<\/span><\/li><\/ul><p><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">Sono presenti inoltre:<\/span><\/p><ul><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">laboratorio di grafica con le versioni di software professionali costantemente aggiornate;<\/span><\/li><li><span style=\"font-family: verdana, geneva, sans-serif; color: #424242;\">laboratori di informatica.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee9765 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bee9765\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ad69ac\" data-id=\"8ad69ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036fab0 elementor-widget elementor-widget-text-editor\" data-id=\"036fab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #3349a4;\"><span style=\"color: #424242; font-size: 10pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"color: #4bb9f7;\">DURATA:<\/span> 5 anni<\/span><\/strong><\/span><\/h3><h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #3349a4;\"><span style=\"color: #424242; font-size: 10pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"color: #4bb9f7;\">TITOLO DI STUDIO RILASCIATO:<\/span> Diploma\u00a0dei Servizi Commerciali opzione Promozione Commerciale e Pubblicitaria<\/span><\/strong><\/span><\/h3><h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #113989;\"><span style=\"color: #424242; font-size: 10pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">\u00a0<span style=\"color: #4bb9f7;\">Codice ATECO:<\/span><\/span><\/strong><\/span><\/h3><ul style=\"margin-top: 0px; margin-left: 2em; padding-left: 0px; color: #222222; font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Arial, sans-serif; font-weight: 400;\"><li><h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #113989;\"><span style=\"color: #424242; font-size: 10pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">74.10.29 Altre attivit\u00e0 dei disegnatori grafici<\/span><\/strong><\/span><\/h3><\/li><li><h3 style=\"font-family: 'Lucida Grande', Tahoma, Arial, sans-serif; color: #113989;\"><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><span style=\"font-size: 10pt;\">73.11.02 Conduzione di campagne di merketing e altri servizi<\/span> pubblicitari<\/span><\/strong><\/span><\/h3><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-34c6de3\" data-id=\"34c6de3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb3c76 elementor-widget elementor-widget-text-editor\" data-id=\"2fb3c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0.5em; color: #222222; font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Arial, sans-serif; font-weight: 400; text-align: justify;\"><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Il Diplomato di istruzione professionale nell\u2019indirizzo&nbsp;\u201cServizi commerciali \u2013 opzione promozione commerciale e pubblicitaria\u201c&nbsp;ha competenze professionali che gli consentono di supportare operativamente le aziende del settore sia nella gestione dei processi amministrativi e commerciali sia nell\u2019attivit\u00e0&nbsp;di promozione delle vendite.<\/span><\/strong><\/span><\/p><p style=\"margin-bottom: 0.5em; color: #222222; font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Arial, sans-serif; font-weight: 400; text-align: justify;\"><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><br><\/span><\/strong><\/span><\/p>\n<p style=\"margin-bottom: 0.5em; color: #222222; font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Arial, sans-serif; font-weight: 400; text-align: justify;\"><span style=\"color: #424242;\"><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">In tali competenze rientrano anche quelle riguardanti la&nbsp;promozione dell\u2019immagine aziendale attraverso l\u2019utilizzo delle diverse tipologie di strumenti di comunicazione, compresi quelli pubblicitari.<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A chi \u00e8 rivolto Attitudini, interessi e motivazioni personali coerenti con il profilo professionale Per affrontare con successo questo percorso di studi \u00e8 utile essere ordinati, precisi e attenti, particolarmente analitici in quello che si fa. Possedere capacit\u00e0 intuitive e creative, di ragionamento e di organizzazione. Saper lavorare in team. Obiettivi del percorso Obiettivi, attivit\u00e0,&nbsp; &nbsp; <a class=\"moretag\" href=\"https:\/\/www.iisfloriani.edu.it\/storico\/istituto\/indirizzi-di-studio\/servizi-commerciali-opzione-promozione-commerciale-e-pubblicitaria\/\" title=\"Leggi l&#180;intero articolo\">&raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_norightside.php","meta":{"footnotes":""},"class_list":["post-8235","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/pages\/8235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/comments?post=8235"}],"version-history":[{"count":17,"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/pages\/8235\/revisions"}],"predecessor-version":[{"id":32305,"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/pages\/8235\/revisions\/32305"}],"up":[{"embeddable":true,"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/pages\/9081"}],"wp:attachment":[{"href":"https:\/\/www.iisfloriani.edu.it\/storico\/wp-json\/wp\/v2\/media?parent=8235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}